Why is GfK Ascent different?

The reason we’re different? Real booking data. Only Leisure Travel Monitor can provide genuine insight into future trends as the data gathered originates from actual forward bookings.

Through the LTM our clients have access to key information such as market and destination volumes and trends, average selling prices and market shares, bookings split by channels such as traditional shops or direct bookings, passenger booking volume and revenue. Periods of booking are identified, including booking and departure month, season or year.

Additional categories and data available include resort bookings, airport of departure and arrival, family / non-family, size of party, holiday duration, holiday type, booking region, board basis and other key booking detail.

How your organisation will benefit

The advantages of basing key decisions on factual data rather than projections are obvious. Some key advantages include:

• Better understanding of the latest trends in leisure travel bookings
• Ability to plan, review and build strategies on independent, accurate and factual information
• Enables short term tactical reactions; based on your own versus market performance
• Supports best pricing decisions
• Allows tailoring of product offering and strategy by geographic region
• Facilitates flight, product and route planning
• Provides information for use in sales and marketing campaigns
• Provides a focus for advertising

In addition, the reporting is concise and strictly confidential providing an easy to understand data that facilitates action. Monthly database suites or excel reports are available.